Automotive Story Intelligence
Transforms vehicle information into a relevant, shopper-focused sales story.
Purpose-Built for Automotive Retail
No Lights. No Cameras.All Action.
Just your existing vehicle images + advanced AI.
AutoRoll is powered by a novel AI production engine that learns what works—combining vehicle intelligence, creative decisioning, character consistency, automated quality control, and continuous production feedback to create better video at scale.
Every vehicle deserves a video. AutoRoll automatically transforms existing dealership inventory images into production-quality, VIN-specific videos and publishes them directly to the dealership website.
You sell the vehicles. We keep the videos rolling.
No filmingNo editingNo AI expertise required
Real AutoRoll Paige video
Seven existing inventory images became one finished vehicle video
This went in
Seven ordinary inventory images.
AutoRoll
This came out
One production-quality, VIN-specific vehicle video.
- 0
- Cameras
- 0
- Actors
- 0
- Voice talent
- 0
- Production days
- 100%
- Automated
Every vehicle. Every day. Automatically.No filmingNo editingNo AI expertise requiredCreated from existing dealership imageryVIN-specific vehicle storytellingPublished to approved dealership channelsFully managed and automatedEvery vehicle. Every day. Automatically.No filmingNo editingNo AI expertise requiredCreated from existing dealership imageryVIN-specific vehicle storytellingPublished to approved dealership channelsFully managed and automated
AutoRoll Video
Automated Video for Every VIN.
Transform existing vehicle images and VIN-specific data into compelling automotive video—automatically. AutoRoll Video brings every vehicle to life with natural motion, intelligent storytelling, professional voiceover, music, titles and verified vehicle details.
Purpose-Built for Automotive Retail
Not Adapted for Automotive. Built for It.
AutoRoll was developed specifically for automotive retail. The platform understands dealership inventory, VIN-specific vehicle information, existing lot photography, manufacturer positioning and the features that motivate shoppers to take the next step.
Unlike general-purpose creative tools, AutoRoll does not require dealership employees to become video editors or AI specialists. Once connected, the platform creates, publishes and manages vehicle video automatically.
Buyer Motivation Intelligence
Prioritizes the features and benefits most meaningful to the likely buyer.
Coordinated Visual Storytelling
Aligns the vehicle presentation with the story being told.
Vehicle Fidelity Controls
Helps keep every presentation consistent with the actual vehicle and available imagery.
Automated Publishing
Delivers completed videos to approved vehicle pages and marketing channels.
Performance Reporting
Provides ongoing visibility into coverage, engagement and shopper activity.
How It Works
Connect Once. AutoRoll Handles the Rest.
- 1
Connect
AutoRoll connects with the dealership’s inventory information and existing vehicle imagery.
- 2
Create
The platform automatically creates a VIN-specific vehicle presentation using AutoRoll’s proprietary automotive intelligence.
- 3
Publish and Measure
Completed videos are published to approved dealership channels, with ongoing coverage and performance reporting.
From inventory images to live vehicle video—without adding another task to the dealership.
Platform, Not a Tool
A Complete Automotive Video Platform—Not Another Creative Tool
General-purpose AI platforms provide tools for creating individual pieces of content. AutoRoll delivers a complete automotive retail solution.
There are no prompts to learn, models to select, clips to assemble or videos to upload one at a time. AutoRoll is configured around the dealership’s inventory and manages the ongoing production and publishing process.
| General-Purpose AI Tools | AutoRoll |
|---|---|
| Built for many industries | Purpose-built for automotive retail |
| Begin with a blank workspace | Begin with dealership inventory |
| Require individual content creation | Produce video across inventory |
| Require AI and editing knowledge | Fully managed and automated |
| Create individual media assets | Deliver completed vehicle presentations |
| Require manual publishing | Publish to approved dealership channels |
| Measure production activity | Report coverage and shopper engagement |
Other platforms help someone make a video. AutoRoll makes sure every vehicle has one.
Four Ways to AutoRoll
Choose the Experience That Fits Your Dealership
See it. Hear about it. Meet Paige. Or make the entire experience your own.
Every AutoRoll edition creates VIN-specific vehicle video from the inventory imagery the dealership already has—fully managed and automated.
Level 1 — Essential
AutoRoll Motion
Turn inventory images into video—automatically.
VIN-specific vehicle video created from existing inventory imagery, without narration or music.
Includes
- VIN-specific vehicle video
- Exterior and interior presentation
- Dealership branding
- No narration or music
- Automated website publishing
- Coverage reporting
Best for dealerships that want simple, scalable video across their inventory.
Level 2 — Complete
AutoRoll Narrated
Give every vehicle an intelligent sales story.
Vehicle video enhanced with professional narration, music and shopper-focused feature storytelling.
Includes
- Everything in AutoRoll Motion
- Professional narration
- Licensed background music
- Shopper-focused feature storytelling
- Buyer Motivation Intelligence
- Vehicle-specific calls to action
Best for dealerships that want each video to explain why the vehicle deserves the shopper’s attention.
Level 3 — Personalized
AutoRoll Paige
Give every vehicle a personal introduction.
A mobile-first presentation featuring Paige, AutoRoll’s AI vehicle specialist, introducing and showcasing the vehicle.
Includes
- Everything in AutoRoll Narrated
- Paige, AutoRoll’s AI vehicle specialist
- Mobile-first presentation
- Exterior and interior look
- Dealer-approved messaging
- Personalized invitation to connect
Best for dealerships that want a memorable spokesperson experience without creating or managing their own avatar.
Level 4 — White Label
AutoRoll Signature
Your dealership. Your brand. Your people.
A white-label experience with dealership branding and one or more custom dealership or salesperson avatars.
Includes
- Everything in AutoRoll Paige
- White-label customer experience
- Dealership branding throughout
- Custom dealership or salesperson avatars
- Option for multiple avatars
- Dealership-specific messaging and offers
- Central approval and brand controls
Best for dealerships and dealer groups that want to build their own recognizable team of digital vehicle specialists.
Compare AutoRoll Editions
| Capability | Motion | Narrated | Paige | Signature |
|---|---|---|---|---|
| Automated VIN video | ||||
| Existing inventory images | ||||
| Website publishing | ||||
| Narration and music | ||||
| Buyer Motivation Intelligence | ||||
| AI spokesperson | Paige | Custom | ||
| Mobile-first walkaround | ||||
| Dealership-specific avatar | ||||
| Multiple avatars | ||||
| White-label experience | ||||
| Custom brand controls |
Start with motion. Add a voice. Introduce Paige. Or make the entire experience your own.
Whatever level you choose, AutoRoll creates, publishes and manages the experience automatically—so your team can stay focused on selling vehicles.
Meet Paige
Meet Paige—AutoRoll’s AI Vehicle Specialist
Paige gives every vehicle a friendly, memorable introduction. She can welcome the shopper, introduce the vehicle, provide an exterior and interior look and invite the shopper to connect with the dealership.
The experience is created from the inventory imagery the dealership already has—without requiring someone to film every vehicle.
Paige is an AI vehicle specialist created by AutoRoll. She is not an employee of the dealership.
Real AutoRoll Paige video
- 1
Welcomes the shopper
- 2
Introduces the vehicle
- 3
Provides an exterior look
- 4
Provides an interior look
- 5
Highlights meaningful features
- 6
Invites the shopper to connect
It looks like your team personally filmed the vehicle. AutoRoll created it automatically.
Trust and Reporting
Set It Up Once. See the Results Every Month.
AutoRoll manages ongoing video production as dealership inventory changes. Dealers receive regular reporting on video coverage, shopper engagement and calls to action—without managing another creative-production workflow.
Reporting includes:
- Inventory video coverage
- Video starts and completion
- Calls-to-action clicked
- Vehicle-page engagement
- Lead-form activity
- Appointment and test-drive requests
Built on AutoRoll Intelligence
Built on AutoRoll Intelligence
AutoRoll combines proprietary automotive intelligence, vehicle-specific storytelling, visual coordination, automated production and dealership publishing in one purpose-built platform.
The result is more than an AI-generated clip. It is a complete vehicle-marketing experience designed to move shoppers toward action.
Who It's For
Built for the Automotive Ecosystem
Automotive OEMs
Extend brand and model storytelling consistently across every market and campaign.
Dealer groups
Give every rooftop and every VIN video merchandising without adding production work.
Automotive agencies
Produce campaign-ready vehicle video for clients on media timelines.
Website and technology providers
Resolve and serve the right vehicle video inside the experiences you already power.
Make Every Vehicle Worth Watching.
See how AutoRoll can turn your existing vehicle imagery into engaging video experiences at scale.