All AutoRoll products

AutoRoll Video

Automated Video for Every VIN.

The next evolution of Pic-to-Vid — designed to feel filmed, not assembled

Turn accurate inventory imagery and VIN data into compelling, vehicle-specific video. No manual video shoot. No repetitive editing. No traditional photo slideshow.

  • Bring every vehicle to life
  • Automated video at inventory scale
  • From accurate vehicle imagery to compelling video
  • AI-powered creation grounded in vehicle data
Watch an Example

One VIN. One Video. Automatically.

Sample vehicle scene — 2026 Hyundai Santa Cruz Limited

Two ways in

From Your Feed, or From Your Images

From your inventory feed

Connect an existing inventory feed or API and AutoRoll picks up each new VIN automatically — year, make, model, trim, colour, options, price and image set. Video is created as vehicles arrive and retired as they sell.

  • Standard inventory feed or API connection
  • New VINs processed automatically
  • Trim and options drive the storyline
  • Sold vehicles retired from delivery

From images you upload

No feed yet? Send an image set per vehicle with basic vehicle details. AutoRoll Video works from the same accurate imagery your team already captures on the lot.

  • Bulk image upload per vehicle
  • Lifelike vehicle and camera motion
  • Vehicle details entered or imported by spreadsheet
  • Same finished output as the feed path

Editions

Automated Video for Every VIN

Turn accurate vehicle imagery and data into engaging, mobile-first videos—automatically and at scale.

Choose the production style that fits your inventory, marketing channels and brand. From clean voice-led vehicle videos to fully personalized AI salesperson experiences, AutoRoll makes it possible to create consistent video for every vehicle.

Level 1 — Essential

AutoRoll Voice

A clean, voice-led vehicle video without background music.

An automated VIN-specific video combining accurate vehicle imagery, key features, professional narration, dealership branding and a clear call to action.

Includes

  • Automated video for each VIN
  • Professional AI narration
  • Accurate vehicle images and data
  • Key features and specifications
  • Dealership branding
  • No background music
  • Website-ready video delivery

Level 2 — Complete

AutoRoll Video

A complete, professionally produced inventory video.

Everything included in AutoRoll Voice, enhanced with licensed background music, polished transitions and a more engaging presentation for websites, social media and digital advertising.

Includes

  • Everything in AutoRoll Voice
  • Licensed background music
  • Professional pacing and transitions
  • Exterior and interior vehicle presentation
  • Branded opening and closing
  • Multiple marketing-ready formats
  • Automated production at inventory scale
Premium

Level 3 — Personalized

AutoRoll Spokesperson

Give every vehicle a personal introduction.

A mobile-first AI salesperson introduces the vehicle, guides the shopper through its highlights and delivers a personalized invitation to contact or visit the dealership.

Includes

  • Everything in AutoRoll Video
  • AI salesperson introduction and closing
  • Mobile-first selfie-style presentation
  • Natural camera-flip vehicle reveal
  • Dealer-approved messaging and calls to action
  • Standard AutoRoll.ai spokesperson
  • Optional custom dealership or salesperson avatar
  • Custom scripts, offers and dealership greetings
  • Interactive AI salesperson capabilities as they become available

Compare Editions

CapabilityVoiceVideoSpokesperson
Automated video for each VIN
Professional AI narration
Accurate vehicle images and data
Key features and specifications
Dealership branding
Licensed background music
Professional pacing and transitions
Exterior and interior presentation
Multiple marketing-ready formats
AI salesperson introduction and closing
Mobile-first selfie-style presentation
Custom avatar, scripts and offers

One vehicle. Three ways to AutoRoll.

Start with a clean automated presentation, add full music and production, or create a personal AI salesperson experience that turns every vehicle into a conversation.

Compare Editions

The Feature Bible

Buyer Motivations, Backed by Verified Features.

Every script answers one question first: why would someone choose this vehicle? The Feature Bible maps common buyer motivations to the features AutoRoll can verify for that specific VIN — so the story is led by shopper intent and supported by confirmed vehicle data, not by whatever the photo set happens to show.

Buyer motivationVerified features for the VINFeature-driven script

Family & safety

Will this keep my family safe and comfortable?

Verified features used

  • Driver-assistance package
  • Seating and child-seat configuration
  • Camera and sensor systems
  • Crash-test and safety ratings where published

Commute & efficiency

What will this cost me to drive every day?

Verified features used

  • Powertrain and drivetrain
  • EPA fuel economy or electric range
  • Hybrid or EV charging details
  • Trim-level efficiency differences

Capability & towing

Can it handle the work and the weekends?

Verified features used

  • Engine and axle configuration
  • Published towing and payload figures
  • Bed, cargo and roof provisions
  • Off-road or terrain equipment

All-weather confidence

How will it behave in bad weather?

Verified features used

  • AWD or 4WD system
  • Heated seats, wheel and mirrors
  • Remote start
  • Ground clearance and tyre package

Technology & connectivity

Does it work the way I already live?

Verified features used

  • Infotainment and display size
  • Smartphone integration
  • Connected services
  • Audio system and charging points

Comfort & premium feel

Does it feel like a step up?

Verified features used

  • Upholstery and interior trim
  • Panoramic roof and lighting
  • Climate and seat comfort options
  • Exterior colour and wheel package

Value & peace of mind

Is this the right vehicle at the right price?

Verified features used

  • Mileage and ownership history where available
  • Remaining or certified warranty
  • Options content versus trim
  • Price and equipment positioning

Only features AutoRoll can confirm for the VIN are used in the script. Anything unverified is left out rather than assumed.

How It Works

Accurate Vehicle Imagery to Compelling Video

  1. 1

    Connect inventory

    Receive vehicle imagery and VIN-specific data through an inventory feed or API.

  2. 2

    Verify the vehicle

    Review image quality and confirm year, make, model, trim, colour and visible vehicle details.

  3. 3

    Create with AI

    Generate motion, script, voiceover, music, titles and vehicle-specific storytelling.

  4. 4

    Publish everywhere

    Deliver completed videos to VDPs, dealer websites, advertising, social media and other retail channels.

One VIN. One Video. Automatically.

What’s in Every Video

Each video is created for one specific vehicle, then reviewed before it reaches a shopper.

16:9VDPs, YouTube, dealer website hero
9:16Reels, TikTok, Stories, vertical ads
1:1Feed placements and marketplace listings
  • Vehicle-specific AI script
  • Professional AI voiceover
  • Automotive pronunciation library
  • Lifelike vehicle and camera motion
  • Feature and options highlights
  • Branded opening and closing titles
  • Licensed background music
  • 16:9, 9:16 and 1:1 versions
  • Automated visual QA
  • Playback and engagement analytics

Why Dealers and OEMs Automate It

Designed to feel filmed, not assembled

Lifelike vehicle and camera motion replaces the pans, zooms and transitions of traditional Pic-to-Vid.

Coverage instead of samples

Video for every VIN in inventory, not just the handful a production budget allows.

Always current

As inventory turns over, video is created and retired automatically — nothing goes stale.

Frequently Asked Questions

What is AutoRoll Video?
AutoRoll Video creates automated, VIN-specific automotive video from the accurate vehicle imagery and inventory data you already have, complete with script, narration, music, titles and branding.
How is it different from traditional Pic-to-Vid?
Traditional Pic-to-Vid moves between static images with basic pans, zooms and transitions. AutoRoll Video creates lifelike vehicle and camera movement and combines accurate imagery, VIN data, narration, music and feature-driven storytelling.
Does it work with our inventory feed?
Yes. AutoRoll can read a standard inventory feed or connect through an API, pick up each new VIN with its data and image set, and create video automatically as vehicles arrive.
Where do the finished videos go?
Video can be syndicated to vehicle detail pages through a JavaScript player or VIN-based feed and API, and delivered as files for advertising, social media, email and digital retail experiences.
Who is this built for?
OEMs, dealer groups, inventory platforms, agencies and website providers that need automotive video at inventory scale rather than one vehicle at a time.
What if we need footage that doesn't exist yet?
That is what Custom Footage is for: the AutoRoll team produces specific vehicles, environments, seasons and camera moves for you as a managed service.

Bring Every Vehicle to Life.

Send us a sample feed or a set of vehicle images and we’ll show you the finished video.